How to Post a LinkedIn Article: Updated Step-by-Step Guide

An image illustration of How to Post a LinkedIn Article — How to Post a LinkedIn Article/PHOTO: Files

LinkedIn is a powerful platform for professional networking.

It allows you to connect with colleagues, industry leaders, and potential employers.

But did you know you can also establish yourself as an expert by publishing articles on LinkedIn?

Sharing your knowledge and insights can boost your credibility.

This will in turn attract new connections and even generate leads.

All you need is a LinkedIn account and some great content to share and you’re good to go.

Table of Contents

Steps to Post a LinkedIn Article

Here is what you’ll do to create your first LinkedIn article:

1. Access the Article Creation Tool

On your LinkedIn homepage, look for the “Start a post” section at the top.

You’ll see a row of icons representing different post formats.

Click the icon that says “Write an article.”

This will open the LinkedIn article creation tool.

2. Craft a Compelling Headline & Introduction

Your headline is the first impression, so make it count.

Use strong verbs and keywords that grab attention and accurately reflect your article’s topic.

In your introduction, briefly introduce the topic and explain why it’s important.

Hook your readers with a compelling statement or question to keep them wanting more.

How to Post a LinkedIn Article

3. Write Engaging Content

This is the heart of your article.

Here are some tips to keep in mind:

Structure: Organize your thoughts with clear headings and subheadings. Use bullet points or numbered lists for easy-to-read information.
Informative & Valuable: Focus on providing valuable insights and actionable advice relevant to your target audience.
Target Audience: Consider who you’re writing for and tailor your language and examples accordingly.

4. Optimize for Readability

Keep your writing clear, concise, and easy to understand.

Avoid overly technical terms or complex sentence structures.

Use formatting options like bold text or italics to highlight key points.

5. Add Visuals (Optional)

High-quality visuals can significantly enhance your article.

Include relevant images, infographics, or even short videos.

This will break up text and make your content more visually appealing.

6. Include Relevant Hashtags

Hashtags help categorize your article and make it discoverable by people searching for those keywords.

Choose relevant hashtags related to your topic and target audience.

7. Publish and Promote

Once you’re satisfied with your article, hit “Publish”

Also, you can opt to promote your article.

Let your network know you’ve published a new article.

Share it on your feed, and consider sending a direct message to relevant connections who might be interested.

Tips for Success

Posting Frequency

Consistency is key! Aim to publish articles regularly to stay top-of-mind with your network.

Engagement

Respond to comments and participate in discussions around your article.

This shows you’re invested in the conversation and builds relationships.

Visuals Creation Tools

Free online tools like Canva can help you create professional-looking visuals for your articles.

Take advantage of them to boost your content quality.

Conclusion

By following these steps and tips, you’ll be well on your way to publishing high-quality LinkedIn articles.

Remember, the key is to provide valuable content that resonates with your audience.

Share your knowledge, engage with your network, and watch your profile become a magnet for professional connections.