How to Get Coaching Clients on LinkedIn: Tips and Examples

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How to Get Coaching Clients on LinkedIn/PHOTO: Files

Did you know that 65% of coaches struggle to find clients?

Whether you’re just starting or seasoned in coaching, landing clients is a common challenge.

Luckily, LinkedIn offers a golden opportunity for coaches to connect with clients.

With over 950 million users, it’s a thriving environment where professionals seek guidance and growth.

Now, let’s dive into how you can make use of LinkedIn’s power to attract your dream clients as a coach.

How to Get Coaching Clients on LinkedIn

1. Build Your Credibility (EAT)

Building your credibility on LinkedIn as a coach is crucial to attracting clients and growing your business.

Here’s how you can establish trust and authority:

  • Expertise

Here is an example of what you could write on your profile:

“As a coach, I’ve been helping professionals like you achieve their goals for [X] years. With a background in [relevant field], I bring a unique perspective to coaching that focuses on practical solutions and tangible results.”

  • Authoritativeness

To express authoritativeness you could express yourself along the lines of certifications and skills.

Here is an example of what you can write:

“I hold certifications in [relevant certifications], which have equipped me with the knowledge and skills needed to guide clients through their journey effectively. Additionally, I’ve been recognized in my field for [mention any awards or recognition].”

  • Trustworthiness

Make the clients believe they can trust you by sharing your previous success stories.

With this, your credibility will easily be checked out.

Here is an example:

Working with clients, I’ve seen remarkable transformations firsthand. With their permission, I’d love to share stories of how clients have overcome challenges and achieved their desired outcomes. These success stories serve as a testament to the effectiveness of my coaching approach and the trust clients place in me to help them succeed.”

2. Optimize Your Profile for Client Attraction

Crafting a LinkedIn profile that catches the eye of potential clients is key to attracting business.

Here’s how to make your profile stand out:

  • Craft a compelling headline

Your headline is like your introduction to the world. Make it count by addressing the needs of your ideal clients directly.

For example, instead of just saying “Life Coach,” you could say “Empowering professionals to find purpose and achieve work-life balance.”

  • Write a clear and concise bio

Your About section is your chance to tell your story and showcase your coaching niche and value proposition.

Keep it simple, highlighting what makes you unique and how you can help your clients achieve their goals.

  • Use professional visuals

Your profile picture and background image are the first things people see when they visit your profile.

Choose a friendly and professional profile picture, and use a relevant background image that reflects your coaching niche or brand.

  • Include relevant keywords

Keywords are important for helping potential clients find you on LinkedIn.

Include words and phrases throughout your profile that describe your coaching services and niche.

However, make sure to prioritize readability and natural language over keyword stuffing.

3. Become a Thought Leader and Attract Clients

To become a thought leader and attract clients on LinkedIn, focus on sharing valuable content related to your coaching niche.

Here’s how:

  • Content Strategy: Plan out your posts in advance with a content calendar. Share tips, insights, challenges, and industry trends that resonate with your audience.
  • Post Regularly: Aim to post informative content 3-7 times per week to stay visible in your connections’ feeds. Consistency is key to maintaining engagement.
  • Content Formats: Mix up your content formats to keep things interesting. Use a combination of text, images, videos, and LinkedIn articles to cater to different preferences and grab attention.

Remember, the goal is to provide value and position yourself as an authority in your field.

By sharing helpful content consistently, you’ll attract potential clients who see you as a trusted source of knowledge and expertise.

4. Network and Engage to Build Relationships

To build relationships on LinkedIn, here’s what you need to do:

  • Strategic Connections: Find and connect with potential clients and influencers in your field. Look for people who align with your coaching niche.
  • Personalized Connections: Don’t send generic connection requests. Instead, tailor your messages to each individual. Mention something specific about their profile or recent activity to show genuine interest.
  • Engage with Others’ Content: Like, comment, and share valuable insights on posts from others in your network. This helps you establish credibility and build relationships.
  • Join Relevant Groups: Participate in discussions within LinkedIn groups related to your coaching niche. Share your expertise, answer questions, and engage with other members to showcase your knowledge and establish yourself as a trusted authority.

5. Convert Engagement into Clients

Here’s how you can achieve that:

  • Call to Action: Offer free consultations or downloadable resources subtly in your posts.
  • Direct Messaging: Start genuine conversations with engaged users without being too “salesy.”
  • Lead Magnet: Provide valuable freebies like guides or checklists to collect contact information for lead nurturing.


Using LinkedIn to find clients as a coach is a smart move.

With lots of people looking for help, LinkedIn is the place to be.

Just follow the steps we talked about: make your profile look good, share helpful stuff, chat with people, and turn those chats into clients.

It’s a great way to show you know your stuff and get more coaching gigs.

Give it a try and see how it works for you.


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