How Much Do LinkedIn Ads Cost? What Affects the Cost of LinkedIn Ads?

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How Much Do LinkedIn Ads Cost?/PHOTO: Files

LinkedIn Ads are a way for businesses to advertise on LinkedIn, a social media platform for professionals.

With LinkedIn Ads, companies can create targeted advertisements to reach specific audiences.

These ads appear on users’ feeds and can help businesses increase brand awareness, attract potential customers, and drive traffic to their websites.

Let’s explore the cost of running LinkedIn Ad campaigns.

Get to understand how much you might need to budget for advertising on LinkedIn and what factors can influence the cost of their campaigns.

Factors that influence LinkedIn Ad costs

These are some of the factors that will determine how much you’ll pay for LinkedIn ads:

  • Bidding System

LinkedIn uses an ad auction system where advertisers compete for ad space.

It’s like a game where each advertiser offers a certain amount of money they’re willing to pay.

The winner gets the ad space, but they don’t pay their full offer – just a bit more than the next highest bid.

How Much Do LinkedIn Ads Cost
  • Campaign Objective

The campaign objective you choose on LinkedIn determines what you’re paying for.

For example, if you want people to visit your website, you’ll pay for clicks.

If you want to generate leads, you’ll pay for actions like form submissions.

  • Targeting Options

When you target specific groups on LinkedIn, like people in certain industries or job titles, it can affect your costs.

If many advertisers are trying to reach the same group, it drives up the price because there’s so much competition.

  • Ad Creatives

Creating ads that catch people’s attention and make them want to engage can actually lower your costs.

When your ads are interesting and people like them, LinkedIn wants to show them to more users.

This means you might end up paying less because your ads are doing well.

Average Costs of LinkedIn Advertising

  • Cost-per-click (CPC)

The average cost-per-click (CPC) for LinkedIn Ads typically falls within a range of $2 to $5.

However, it’s important to note that this cost can vary based on several factors like your campaign goals, target audience, and bidding strategy.

  • Cost-per-thousand-impressions (CPM)

On average, the cost-per-thousand impressions (CPM) for LinkedIn Ads ranges from $5 to $10.

Just like CPC, this cost isn’t fixed and can change depending on who you’re targeting and how competitive your market is.

  • Sponsored InMail

If you’re using Sponsored InMail messages, the average cost per send usually ranges between $0.26 and $0.50.

This method involves sending personalized messages directly to leads in their LinkedIn inbox.

Keep in mind that costs may vary based on factors such as your campaign’s objectives and the quality of your messaging.

Budgeting Tips for LinkedIn Ads

  1. Define Your Goals: Before deciding on a budget for your LinkedIn Ads, it’s essential to outline clear objectives for your campaign.
  2. Start Small: Consider starting with a smaller budget initially and then gradually increasing it based on the performance of your ads.
  3. Explore Bidding Strategies: When it comes to bidding on LinkedIn Ads, you have options like manual bidding and automated bidding. It’s worth experimenting with both to see which strategy works best for your goals and budget.


Using LinkedIn Ads is a smart way to reach the people you want to connect with for your business.

This information in here helps you understand how much it might cost and how to make your ads work better for your budget.

With a good plan and a few adjustments, you can reach your target audience on LinkedIn without spending too much money.


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